Industry Comparison Service

Live premium comparison built for the people who set and sell the products

See where your pricing sits across the whole market

Our comparison service is for business development managers who need to know how their product compares before a conversation, and for insurers and reinsurers who need to see the effect of a pricing decision across the whole age range before it goes to market.

There is no client file to open and no spreadsheet to maintain. Enter a set of generic client details and an age range, and the tool returns every major retail insurer together — as a table of premiums and as a graph showing how those premiums move as a client gets older.

As shown in the example screen below, the results table is shaded rather than simply listed. Cheaper premiums sit at one end of the colour range and more expensive premiums at the other, so the competitive positions are visible at a glance instead of being read column by column.

Your own company can be pinned to the top of the table, and the colour range is yours to set. When you need to take the comparison away with you, the table exports to CSV and the graph to a PDF showing every insurer across the age range.

A full market comparison in about a minute

Industry comparison life insurance premium trends heatmap

Generic inputs

Age range and quote options — no client names required.

Major national insurers

A comprehensive view of the retail market returned in one table.

Table and graph

The numbers and the trend, from the same inputs.

Real-time re-quoting

Change an assumption and results update instantly.

Interactive heat map

Colour-coded for clarity, with a configurable shading range.

Pin your company

Keep your pricing at the top of every table.

Set it up once, then reuse it

Every comparison can be named, saved and reopened, so next quarter starts from last quarter rather than from a blank screen.

Saved scenarios

Name a comparison, come back to it whenever you need it, and requote against current rates in real time.

Your defaults, preset

Approved product list, standard quote options, commissions and discounts, configured once and applied every time.

Projections and devices

Model different pricing scenarios ahead of a decision, from a desk or a phone. The application is fully mobile optimised.

Want to see it against your own product?

We will run a live comparison using your pricing and walk you through the results.

Want to see it against your own product?

We will run a live comparison using your pricing and walk you through the results.